Irwin's

Irwin’s teams up with Decathlon for summer of sport

Irwin’s £5K giveaway of family fun with Decathlon

Irwins Bakery is offering families across Northern Ireland a summer of fun with Decathlon through an onpack Muffins promotion with 5,000 of Decathlon vouchers up for grabs.
To mark the start of the partnership and the school holidays, Irwins and Decathlon will also hold a muffin giveaway day in Decathlons Holywood store, with activities and prizes on offer on Saturday 3rd July.
Ross Irwin, Director, Irwins Bakery commented We are delighted to run this summer promotion to mark the end of the school year. This partnership is all about families, keeping kids happy throughout the summer months with our popular and versatile muffins, and keeping them entertained with the vast array of fun sporting and outdoor goods available at Decathlon. As Northern Irelands number one brand of muffins, we are expecting packets to fly off the shelves this summer with hungry kids at home during the day and this great promotion as an extra incentive.
Matthew Ferguson, Marketing & Event Manager, Decathlon Belfast commented The team at Decathlon Belfast are delighted to have partnered with Irwins Bakery in order to accommodate a fun packed summer of sport alongside hungry family days out. We look forward to seeing you on the local playing field or back in store soon, let the games begin.
The promotional packs of Irwins Muffins will display a code to enter into an online competition to be in with a chance to win vouchers for Decathlon. Packs will be available in stores across Northern Ireland from 14 June to 20 September 2021.
Source: IRI Northern Ireland Bakery/English Muffins % value share/52 weeks ending 15.5.2021